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Personalization at Scale

Conversant Media, powered by Epsilon, enables marketers to harmonize engagement across paid, owned, and earned channels—personalized for each individual.

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Epsilon PeopleCloud: 1 View, 1 Vision, 1 Voice

Conversant Media leverages Epsilon’s PeopleCloud to deliver marketing that puts people first. We empower brands to engage each individual consumer in a conversation that flows naturally across channels and time.

  • 1 View: Comprehensive identity resolution to know who your customers are, what they care about, and what they buy.
  • 1 Vision: Actionable insights on what to say, when, where, and how often to engage each individual.
  • 1 Voice: Harmonized engagement across paid, owned, and earned media to reach real people with consistent messaging.
Customer Journey Visualization

What Conversant Media Can Do For You

Identity Resolution

Gain a comprehensive view of your customers with deterministic identity resolution powered by Epsilon’s PeopleCloud.

  • • Cross-channel identity graph
  • • Real-time recognition
  • • Privacy-compliant data

Personalized Messaging

Deliver the right message at the right time across email, display, social, and CTV.

  • • Dynamic creative optimization
  • • Behavioral triggers
  • • Journey orchestration

Audience Targeting

Reach high-value customers with precision using first-party data and predictive modeling.

  • • Lookalike modeling
  • • Segment activation
  • • Cross-device targeting

CTV & Video Advertising

Epsilon Recognized as a Leader in CTV Advertising—engage audiences on connected TV with personalized video.

  • • Addressable CTV
  • • Frequency capping
  • • Viewability tracking

Loyalty Platforms

Epsilon named a Leader in The Forrester Wave: Loyalty Platforms, Q4 2025.

  • • Program design & management
  • • Reward fulfillment
  • • Member engagement analytics

Data Management Platform (DMP)

Unify and activate your first-, second-, and third-party data for smarter marketing decisions.

  • • Data onboarding
  • • Audience segmentation
  • • Cross-channel activation

Email & CRM Marketing

Drive retention and lifetime value with personalized email campaigns powered by real-time data.

  • • Automated workflows
  • • A/B testing
  • • Performance analytics

Measurement & Attribution

Understand the impact of every touchpoint with multi-touch attribution and ROI analysis.

  • • Cross-channel attribution
  • • Incrementality testing
  • • Custom reporting dashboards

Privacy-First Solutions

Comply with regulations while delivering personalized experiences through consent management and data governance.

  • • CCPA/CPRA compliance
  • • Consent orchestration
  • • Data minimization

Proven Results Across Industries

Igniting Appetites & Engagement

Star-studded campaigns that drive real consumer action through personalized content and precise targeting.

Valvoline Tunes Up Guest Communications

Enhanced customer experience through data-driven personalization and omnichannel engagement.

Creating Customer Joy

Personalized experiences that build loyalty and turn one-time buyers into brand advocates.

Driving Real Business Impact

92%

Increase in campaign engagement with personalized messaging

3.5x

Higher ROI from targeted CTV and digital video ads

40%

Reduction in customer acquisition cost through smarter targeting

Frequently Asked Questions

What is Conversant Media?

Conversant Media is a digital marketing platform powered by Epsilon, delivering personalized advertising and customer engagement solutions at scale.

How does identity resolution work?

Using Epsilon’s PeopleCloud, we connect data across devices and channels with deterministic matching to recognize real people, not cookies.

Is Conversant Media compliant with privacy regulations?

Yes. We adhere to all major privacy laws including CCPA, CPRA, and GDPR, with robust consent management and data governance practices.

Can I use my own first-party data?

Absolutely. Our platform supports secure onboarding and activation of your CRM and customer data for personalized marketing.

Which channels do you support?

We support email, display, social, CTV, video, mobile, and CRM channels—all unified under one identity layer.

Get in Touch

We'd love to hear from you! Whether you have questions about our services or need help with your marketing strategy, our team is ready to assist.

Visit Official Website to Contact

For U.S. Consumer Data Privacy Inquiries:

P.O. Box 1478, Broomfield, CO 80038

Attn: Privacy

(866) 267-3861

privacy@epsilon.com

Notice for Buyers: If you are a buyer, the above information is generated by AI collection and does not constitute any advice. If necessary, please visit the corresponding official website.

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