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Footwear manufacturing

Exceptional Value in Footwear Innovation

UIMAX delivers vertically integrated footwear solutions — from design to e-commerce — for global brands and retailers.

Explore Our Services

About MAX Group

From the “foot” up: we bring confidence, joy and individuality for our customers.

Max Group was founded as a trading company in 1994. Today, Max is a vertically integrated footwear company with business expertise and coverage ranging from design, product development, manufacturing, brand management, global distribution, retail channels and e-commerce, offering a one-stop shop service to our international partners.

J.C. Chiang

J.C. Chiang

Chairman & Founder

Learn More About Our Journey

Mission & Culture

U + I = MAX

Simplicity, Be yourself | Pursuing a better life together

Mission

Be Kind: To the World, To the People.

Core Values

Grow the trees together, share the fruits together.

Our Journey

1994

MAX Founded in Taiwan

Started as a trading company with a vision for vertical integration.

1996

Dongguan Production Operational

Established manufacturing base in Dongguan, China.

1998

Max Tannery Operational

Launched in-house leather production for quality control.

2005

Modern Shoe Founded in Boston, USA

Expanded brand presence into North American market.

2016

China E-Commerce Division Established

Launched dedicated digital commerce arm for Chinese market.

2022

MAX Shoe Library

Created comprehensive archive of footwear designs and innovations.

What We Do

A vertically integrated partner offering comprehensive footwear solutions across the entire value chain.

Trading

Global sourcing and supply chain management with deep industry connections and logistics expertise.

Manufacturing

In-house production facilities in China with strict quality control and scalable capacity.

In-House Brands

Portfolio of proprietary brands including Modern Shoe, Highline, ASH, and Stella Fashion.

Global Distribution

Established networks in North America, Europe, and Asia with dedicated regional offices.

Retail & Ecommerce

Omnichannel retail strategy with physical stores and digital platforms across key markets.

Design & Development

Creative studio offering trend forecasting, prototyping, and product development services.

Our Brands

A diverse portfolio of footwear brands serving different markets and consumer segments.

Modern Shoe

Modern Shoe

Founded in Boston, MA, USA in 2005. Urban lifestyle brand blending comfort and contemporary design.

USA Market
Highline New York

Highline New York

Launched in 2009 in New York City. Premium urban footwear with architectural inspiration.

Premium
Highline Europe

Highline Europe

Established in Munich, Germany in 2011. European design sensibility with technical performance.

Europe
ASH

ASH

Global e-commerce network established in 2017. Trend-driven brand with fast time-to-market.

E-Commerce
Stella Fashion

Stella Fashion

Founded in Shanghai in 2017. Leading Chinese retail platform for women's footwear.

China Retail
JCC Office

JCC Office

Retail concept launched in 2001. Flagship stores showcasing MAX Group's brand portfolio.

Retail
Highline Asia

Highline Asia

Established in Hong Kong in 2013. Bridging Western design with Asian market preferences.

Asia Market
JC Leather

JC Leather Shoe Factory

Opened in 2007. Specialized in premium leather footwear with artisan craftsmanship.

Manufacturing

Events & Presence

Join us at global trade shows, fashion weeks, and industry events.

MICAM Milano

February 2024

Participating with Highline and ASH collections.

Magic Las Vegas

August 2024

Showcasing Modern Shoe and Stella Fashion lines.

China International Shoe Fair

October 2024

Presenting latest innovations in footwear technology.

28+
Years of Experience
15+
Countries Served
8
Brands Managed
5
Offices Worldwide

Contact Us

Reach out to our offices in China, Hong Kong, or Macau for partnership inquiries.

China Office

Gekeng Village, Hengli Town, Dongguan City, Guangdong Province, China

Tel: +86 769 8337 5950

Hong Kong Office

Unit 1621, 16/F Star House, 3 Salisbury Road, Tsim Sha Tsui, Kowloon, Hong Kong

Tel: +852 2302 1862

Macau Office

1601 Centro Comercial Da Praia Grande, 429 Av. Da Praia Grande, Macau

Tel: +853 2832 3590

Official account: Maxing

Get in Touch

Interested in partnering with UIMAX? Visit our official website to learn more and connect with our team.

Visit Official Website

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